Words For Sale

Words For Sale

Words line the streets
Promising pleasures,
Alluring treats
And sinful treasures.

Words are one of the most prevalent signs of what it flatters us to call civilization, a consequence of near-universal literacy. We are able to encode our thoughts in such a way that others may decipher them: a real life example of mind-reading.

A walk through a town exposes one to countless words. There are utilitarian ones like “Stop” signs and “Walk/Don’t walk” on crossings. There are informative ones like street signs, and names on shops and other businesses. And there are the other ones…

The words that entice us, lure us, influence us. The ones that loiter along the sidewalk trying to gain the attention of passers by. The ones that sell themselves to be used for others’ purposes. Done up in their brightest, most colorful attire they compete with each other to bring in money for their employers.

These are the abused, trafficked, enslaved words, hostage to the whims of the advertisers. Used again and again until they begin to lose their individuality and become mere shadows of a brand. Soulless, emptied of independent meaning, these words live only to be bought and sold.